對于亞馬遜賣家來說，“跟賣”這個詞一定不陌生，尤其是對于正規賣家來說，最惡心不過的事兒就是養大了的寶貝被跟賣了。現在，已經有不少針對跟賣的措施辦法了，但不論是test buy、零計劃，還是透明計劃，或多或少都有優劣勢，哪怕是現在將要把賣家信息公開的做法，如果是被用買來的帳號跟賣，同樣也無法解決根本問題。

對于跟賣，大家都會用各種辦法來趕跑，但不論是哪種方式，都不能說一定有效，最終是否能趕跑，取決權還是在于平臺，所以平臺的認可才是你能否趕跑跟賣的關鍵。而平臺是否認可你趕跟賣這件事，一方面取決于跟賣的人是否真的違反了目前平臺的政策（因為所有的趕跟賣行為都是在舉證跟賣的人違反了平臺政策），另一方面就是取決于平臺認為這件事的風險成本，即如果不將跟賣者踢出局，平臺會不會受牽連或者扯進不必要的麻煩中，所以今天給大家分享一個就第二種思路下的趕跟賣方案“發律師信”，雖然在形式上還是聯系跟賣者給予警告，但律師信的效力遠遠大于你精心編輯的一套文案，且如果對方不理會的話在基于律師信和將在例如美國當地上訴的前提下給亞馬遜申請移除跟賣者的話，被采納的可能性很高，親測雖然不是百分之百有效，但成功率比一般手段成功率要高且快很多。

下面給大家分享一種律師信的模板，供大家借鑒：

(August _____, 2020         

BY E-MAIL AND OVERNIGHT MAIL         

Re: Cease and Desist for Violation of 你的公司名稱.’s Valuable and    Proprietary Rights            and Tortious Interference by    ____跟賣者公司名稱/店鋪名稱呼______________________      

To Whom It May Concern:      

你的公司名稱operates a storefront    on Amazon.com (collectively referred to as “你的店鋪名稱”). We are writing to you to    DEMAND that your Company ___跟賣者公司名稱/店鋪名稱_________  IMMEDIATELY CEASE AND DESIST from conduct which constitutes    serious violations of你的店鋪名稱’s valuable and proprietary rights    and TORTIOUS INTERFERENCE with its commercial activity through our    Amazon.com storefront. 

A. Background      

你的店鋪名稱 is an Internet sales and marketing organization, in association with Amazon.com. 你的店鋪名稱 sells and markets merchandise through Amazon.com storefront.  

In its promotion and advertisement of such services, 你的店鋪名稱 uses the mark and its    numerous proprietary product brands, which is currently the subject of US    Trademark and Copyright protection, in additional to contractual    protection through Amazon.com.(collectively, the “你的店鋪名稱 Marks”). 你的店鋪名稱 has expended    substantial resources in establishing, developing, and promoting the 你的店鋪名稱 Marks, as well as its    reputation as a leading provider of merchandise and services.      

你的店鋪名稱    has developed its business model as a whole, according to, and to ensure    compliance with, the federal copyright and trademark laws, and its    contractual relationship with Amazon.com, pertaining to sale of its    products and services.   

B. Violation of你的店鋪名稱’s Valuable Rights

Recently, 你的店鋪名稱became aware of the listing of    your products on our exclusive, branded and proprietary listing on    Amazon.com. 

The    current manner which your Company has listed and hyperlinked your sales    website/storefront on Amazon.com has intercepted (i.e. “Hijacked”) sales of你的店鋪名稱’s products and    services. 

C.    Violations of 你的店鋪名稱’s Terms of Use through    Amazon.com      

你的店鋪名稱’s    storefront on Amazon.com, expressly prohibit conduct of the type    undertaken by your Amazon.com storefront: 跟賣者的店鋪鏈接________________________________.      

Your Company prohibited    and shall not insert, list or display any interactive hyperlink or other    listing on the __你的店鋪名稱store front    name_________at    Amazon.com.      

Further, users may not use any ‘bot’ or other automated repetitive or    interactive mechanism or the like to gain any sort of benefit from你的店鋪名稱Amazon store front or any    of its business affiliates.

The product listing of _________________________________________    hyperlink on the 你的店鋪名稱 storefront on Amazon.com has the    capability to enable confusing and deceptive searches of 你的店鋪名稱’s products and    services.  This activity constitutes    a clear violation of 你的店鋪名稱’s trademark, copyright and    results in tortuous interference. 

Not    only has your Company created a hyperlink to your storefront on Amazon.com    on你的店鋪名稱’s    storefront page, you have diverted and enabled individuals to purchase    identical merchandise in a confusing fashion through你的店鋪名稱’s storefront, a    practice expressly prohibited in你的店鋪名稱’s Terms of Use through    Amazon.com. 

Additionally,    your Company is encouraging Customers to violate these Terms of Use.    Thus, your conduct constitutes breach of contract, as well as tortuous    interference with the sale contracts 你的店鋪名稱 has established with users of its    website storefront. 

你的店鋪名稱 has identified your violation of    the Amazon.com terms of service and violation of its proprietary rights.  The violation is listed in “Schedule    A” attached hereto.  

2. Infringement    of the你的店鋪名稱Marks       

As you may be aware, trademark laws    prohibit the use of proprietary marks in a manner that is “likely to cause    confusion, or to cause mistake, or to deceive.” 15 U.S.C. * 1114(1)(a).      

By creating an association between your storefront and 你的店鋪名稱’s storefront on    Amazon.com, you are causing confusion as to the ownership of the storefront    and true vendor identity on Amazon.com.           

3. Tortious  Interference and Unfair Competition      

The hyperlink of your Company’s website and Amazon.com storefront on你的店鋪名稱’s storefront permits    unauthorized direct access to你的店鋪名稱’s Amazon.com storefront and    interferes with你的店鋪名稱’s sale and marketing activity. 

Your    Company is tortiously interfering with contractual relationships between你的店鋪名稱and its current and    potential customers, and engaging in unfair competition. Your    Company’s acts constitute tortuous interference with 你的店鋪名稱’s relationships with    its customers.  你的店鋪名稱 has paid substantial    consideration to advertise products and services on Amazon.com. This activity    jeopardizes 你的店鋪名稱’s ability to generate sales    revenue for its site in the future.      

C. Immediate    Action Required      

你的店鋪名稱DEMANDS that you immediately remove    the product listing, your hyperlink, marketing information and cease all sales    on or through the 你的店鋪名稱 storefront with Amazon.com. 

You    must respond to us in writing no later than 6:00 p.m. EST on __________, August 5, 2020. 

你的店鋪名稱has notified its attorney and    Amazon.com concerning the matter.      

If this matter is not resolved promptly, 你的店鋪名稱will take any and all    necessary steps, including retaining legal counsel for filing of suit, to    protect and vindicate its valuable rights.     We consider the actions of your organization to be a serious    violation of law.  你的店鋪名稱will seek any and all    damages (including lost sales and profits), its legal expenses and costs.      

Very    truly yours,      

你公司CEO名稱

CEO, 你公司名稱        

 cc:律師名稱    to你公司名稱; Amazon.com      

Schedule A 

你公司名稱Product Brand:         

你公司名稱Store Front Name:

你公司名稱Store Product Listing:

Follower Shop Name:

Follower StoreLink:)         

今天這篇文章對如何以法律之名“巧打”跟賣狗給大家做了分享，希望對各位小伙伴在跨境電商的路上有所幫助。下一篇我將就“如何建立一套有競爭力的跨境人才管理體系”給各位小伙伴做更實用的分享，請小伙伴們繼續支持A-Lu跨境。

（來源：A-Lu跨境）

以上內容屬作者個人觀點，不代表雨果網立場！本文經原作者授權轉載，轉載需經原作者授權同意。