侵權(quán)申訴第三篇。 

辛辛苦苦經(jīng)營的listing被投訴下架怎么辦？

好氣！ 

別急，先聽聽我是怎么申訴成功的。也許會對你有所啟發(fā)。

本文目錄：

（1）專利侵權(quán)是怎么回事？

（2）怎樣查詢專利信息？

（3）什么情況下侵權(quán)專利可以反訴？

（4）申訴信如何寫？  

1專利侵權(quán)是怎么回事？

和商標(biāo)版權(quán)相比，專利問題是比較復(fù)雜的。因為就算我們在上架一款產(chǎn)品前想要排除侵權(quán)專利的風(fēng)險時，大多數(shù)情況下也不知如何查起。

專利是針對發(fā)明的一種法律保護(hù)形式。已公布的專利可授予其所有者禁止他人在固定年限內(nèi)制造、使用、提供銷售、銷售或?qū)l(fā)明進(jìn)口至授予專利保護(hù)的國家/地區(qū)的權(quán)利。在美國，專利有兩種主要類型：實(shí)用新型專利和外觀設(shè)計專利。 

設(shè)計專利是針對整個或部分商品的外觀，特別是體現(xiàn)商品線條、輪廓、顏色、形狀、表面結(jié)構(gòu)和/或材料和/或其裝飾的特征的一種法律保護(hù)形式。包括包裝、圖形符號和字體在內(nèi)的任何工業(yè)或手工藝品都可歸類為商品。可拆卸和可組裝商品的部件也可受到保護(hù)。 

實(shí)用專利也叫發(fā)明專利，是最普遍的一種專利類型。與外觀設(shè)計專利保護(hù)產(chǎn)品外觀不一樣，實(shí)用專利更多的是用來保護(hù)產(chǎn)品的結(jié)構(gòu)或者某項功能，它有可能是產(chǎn)品某項結(jié)構(gòu)，生產(chǎn)工藝或者改進(jìn)流程等。

 從亞馬遜規(guī)則來看，專利分為外觀專利和發(fā)明專利兩大類。是否侵權(quán)外觀專利取決于產(chǎn)品外觀的相似度。是否侵權(quán)發(fā)明專利取決于產(chǎn)品是否應(yīng)用了同樣技術(shù)原理的裝置。另外，專利保護(hù)具有時效性。一項專利過了專利保護(hù)期后將不再具有排他性。    

2怎樣查詢具體的專利信息？

通過查看客戶店鋪相關(guān)的侵權(quán)郵件，我找到了產(chǎn)品侵權(quán)的專利編號：ASIN: B07JBXXXXXInfringement type: patentPatent number: USD517,789Complaint ID:6457312511 我們看到這是注冊在美國的專利，所以我們可以登陸美國商標(biāo)與專利局官網(wǎng)USPTO查詢具體的專利信息。也可以用谷歌專利（google patent）查詢。輸入專利號，很快就找到了專利詳情。

很顯然，USD517,789屬于外觀設(shè)計專利。  

3什么情況下侵權(quán)專利可以反訴？

90%的情況下我不接受客戶申訴listing的委托，純屬吃力不討好。為啥？因為絕大多數(shù)侵權(quán)投訴是事實(shí)，沒有申訴可供發(fā)揮的空間。我們無法顛倒黑白，更不能指鹿為馬。

這次破例是因為經(jīng)過仔細(xì)分析，我發(fā)現(xiàn)竟然有一定的可能性成功。而且客戶是業(yè)內(nèi)大佬，對我展開了猛烈的金錢攻勢，我無奈敗下陣來。

那么，什么情況下listing侵權(quán)專利可以申訴呢？我認(rèn)為以下2個條件缺一不可：

• 必須是外觀設(shè)計專利；（發(fā)明專利太復(fù)雜了，我搞不懂，那是專業(yè)律師的飯碗）
• 產(chǎn)品外觀與侵犯的專利至少有3大點(diǎn)顯著差異；  

4申訴信應(yīng)該怎樣寫？

很顯然，能看懂專利并找出差異便是關(guān)鍵所在。 

這是侵權(quán)的外觀專利詳情：

這是客戶的產(chǎn)品外觀：

乍一看都是洞洞鞋。再一看差異還是很大的。經(jīng)過分析比對，我認(rèn)為USD 517,789專利的主要特征點(diǎn)在以下幾方面：

1.鞋面網(wǎng)眼形狀和分布；

2.側(cè)邊鏤空形狀和分布；

3.鞋帶連接方式；

4.前腳掌和后部連接；

5.鞋帶網(wǎng)眼形狀和分布；

6.鞋底紋路； 

然后我看了下客戶產(chǎn)品這些關(guān)鍵點(diǎn)的設(shè)計，除了鞋型和鞋底紋路幾乎一致之外，其他地方均存在明顯可見的差異：

1.鞋尖部分沒有網(wǎng)眼設(shè)計；

2.側(cè)邊鏤空形狀和數(shù)量不同；

3.鞋面網(wǎng)眼形狀和分布不同；

4.鞋帶無鏤空設(shè)計；

5.鞋跟鞋前腳掌連接處設(shè)計不同； 

當(dāng)然，客戶這款產(chǎn)品設(shè)計有沒有參考權(quán)利人這款？肯定是有的。但是這只能說借鑒，不能說抄襲。因此有理由說明，并不侵犯權(quán)利人的外觀設(shè)計專利。有了以上5點(diǎn)的顯著差異，我認(rèn)為有一定把握能反訴成功了。于是我快速寫了一封申訴信，重點(diǎn)闡述客戶產(chǎn)品和專利設(shè)計的不同之處，并且配上圖片。

申訴原文如下，中文大概意思是“我理解亞馬遜對于侵權(quán)指控的采取的措施，但是確實(shí)不成立。因為產(chǎn)品外觀與所涉專利有五大顯著差異。它們分別是1，2，3，4，5......”

Hello,Thank you for providing me with the opportunity to appeal my listing removal due to a design right complaint.I understand that Amazon takes complaints about violations of Intellectual Property rights very seriously and I would like to share with you my Plan of Action in which explain what I have done to prove I am not infringing on any intellectual property rights and what I will do to prevent similar complaints in the future.

– Why do I think the design patent infringement complaint is invalid?

It is necessary to state the policy warning received on March 5th before the explanation.ASIN: B07JBXXXXXInfringement type:patentPatent number:USD 517,789Complaint ID:6457312511 I have checked the patent detail on USPTO, and realized it is a design right of a summer shoes. You can check the details from the USD517789 attached.

Here is the productwe sell (ASIN: B07JBXXXXX), and I think it is unreasonable to be complained. Thereare at least 5 significant differences between the product (ASIN: B07JBXXXXX)and the design patent (USD 517,789)1. The top part of the shoe does not have a hollow design;2. The shape and quantity of hollowing on the side of the shoes are different;3. The shape and quantity of hollowing on the top of the shoes are different;4. There is no hollowing on the shoelace;5. The connection between the heel and the front part of the shoes is different; – What have we done after received the complaints?

* I have contacted the rights owner xxxxx to let her know that their company has mistakenly reported my listing and I have asked them to send a retraction notice to Amazon as soon as possible.

* I have carefully reviewed my entire Amazon account and inventory to make sure that my listings are fully compliant with the Amazon policies and guidelines, especially the ones regarding intellectual property and design rights.

- What’s more,in the future:

* Before listing any new products for sale on Amazon, I will verify that the products or listings do not violate anyone’s intellectual property or design right.

* I will regularly read and re-read the Amazon guidelines and policies to make sure that I am not in violation of any of the rules. Also, I will monitorall changes of the policies or any applicable laws, which could affect me or myaccount and react proactively. We never have the intention to infringe on the design patent of others. We did a lot of research before listing the product and found no evidence of patent applications on similar shoes. What’s more, our supplier designed and sold this product since 2018. It is really hard to say we infringed the design patent of others. We cherish the opportunity of selling on Amazon very much and the listing of ASINB07JBXXXXX really means a lot to us. Please investigate this matter carefully and reinstate our sales of ASIN B07JBXXXXX.

I greatly appreciate your help and look forward to hearing from you.

Many thanks,Landy 這封申訴信雖然字?jǐn)?shù)不多，但是簡單直接。審核團(tuán)隊是不可能花很多時間來閱讀的，如果是反訴，就應(yīng)該直接擺證據(jù)講事實(shí)。邏輯嚴(yán)密，無可辯駁，成功的可能性就很大了。

功夫不負(fù)有心人。兩天之后，我收到了來自亞馬遜的解封郵件，告知可以繼續(xù)銷售該款鞋子。 

事情結(jié)束了嗎？不一定。

如果權(quán)利人繼續(xù)投訴，還是有可能會下架。即使再次申訴成功，無疑會浪費(fèi)時間，且對listing排名造成很大的負(fù)面影響。

因此，我把申訴信和亞馬遜的回復(fù)轉(zhuǎn)發(fā)給了權(quán)利人，并且誠懇地告知其投訴不合理。大概過了一周時間收到了權(quán)利人回復(fù)，承諾不再投訴。 又是一個happy ending。真好！希望對各位有所啟發(fā)。 

注：由于對客戶信息必須無條件保密，因此文中出現(xiàn)的產(chǎn)品，專利號等都屬虛構(gòu)，切勿對號入座。

（來源：申訴八卦）

以上內(nèi)容屬作者個人觀點(diǎn)，不代表雨果網(wǎng)立場！本文經(jīng)原作者授權(quán)轉(zhuǎn)載，轉(zhuǎn)載需經(jīng)原作者授權(quán)同意。