本文經授權轉載自：五爺跨境圈  

一個賬號從注冊開通到成長再到穩定，是一個漫長曲折的過程，作為賣家都應該知道， Amazon 平臺是一個倡導誠信經營的網站，任何一個小的操作不當都有可能導致賬號夭折。因此尊重平臺規則，注重銷售產品品質，處理好售后是買家的長久生存之道。

申訴信表達內容：

1.道歉承認過失表明誠意

2.將問題逐條清楚列出分析

3.依照問題順序提出改進方式

4.以加強語氣強調改進的決心

5.表達想要收到回信的迫切

申訴流程：

1. 提交資料申訴

2. 回復申訴失敗

3. 再次提交申訴

4. 第二次申訴失敗，亞馬遜通知不再回復

5. 資料重新準備提交申訴信

6. 換模板重新提交申訴信

7. 換模板再重新提交申訴信

8. 亞馬遜回復郵件，告知我為何沒通過，是因為信用卡問題

9. 回復績效團隊：信用卡已經更新

10. 回復已經可以正常銷售

被關閉銷售權限的賬號

申訴前自查：

01 搞清楚是什么原因導致你的賬戶銷售權限被移除

02 檢查產品Listing有沒有那些違反亞馬遜的政策

03 概括你發現的與賬戶銷售權限被移除有關的問題，提供一個能夠有效解決相關問題的行動計劃。

04 補救計劃寫完后發送給亞馬遜希望其恢復您的賣家銷售權限。

申訴郵件內容分解：

第一部分：先向亞馬遜表示感謝，之后介紹下店鋪已經取得的成績（開店時間、訂單量交易額）最后表明意識到自己的錯誤，闡釋原因。

第二部分：列出整改措施（提高高標準服務、熟悉亞馬遜店鋪規則等等）

第三部分：結尾標識再次懇請亞馬遜給予自己一次機會

Dear Amazon seller support:

This is *(店鋪名) writing to you.

As we are new sellers on Amazon, we just sold our first item on 2024-*-*, and to date we have sold *** orders on Amazon. We are very thankful that Amazon can provide such a chance for us to deliver good products to customers. And we plan to provide more quality products on Amazon and increase our sales to $*,*00,000 a month with *** orders and grow 40-50% every month. However, we were not so familiar with how to meet the performance standard, to this point we admit it is our fault. We have updated listing details and customer service standards for our items and promise to do our best to serve customers well on Amazon if we are allowed to sell again. Would you please consider the seller's account rating and the rapidly increasing sales in our store?

We have never received any negative feedback on our account and there are still

waiting to be shipped on FBA on ***day, we hope you could give us a chance to improve!

to improve! If we get the valuable opportunity to sell on Amazon, we will do the following

01 Absolutely, we will learn all the policies and rules about selling

on your platform.

02 We will review the listings in our account to see if they provide enough information for customers to make the right decisions.

03 We will focus on waiting for items to be shipped to customers. Double check to confirm customers will receive their happy items.

04 Use FBA shipping service to give customers good shipping service. Educate things of our own warehouse to triple check awaiting shipping orders every day to confirm

all products are on their way to customers.

05 Automatically find out order problems and solve them with customer within 24 hours.

with the customer within 24 hours. Any complaints or product problems we will solve them in proper way within one day in favour of customer's right.

06 We will build our own ERP to manage the running for Amazon selling. To control customer services and shipping services with accurate data.

Sincerely,

We write this. We will try our best to provide our sales on Amazon. We believe that Amazon will seriously consider this issue, and for us, there is a hope, a new chance! We will always provide good products and services to customers selling on Amazon. We look forward to your response.

Best regards.

店鋪名

產品侵權申訴

·店鋪 listing 的標題、描述、圖片、五點描述和關鍵詞

申訴郵件內容分解：

第一步：檢查以上提到的產品描述相關關鍵點，承諾以后不會再有品牌侵權的錯誤（即陳述自己的行動）。

第二步：如果發現任何侵犯知識產權的產品或清單，我們將銷毀這些產品或刪除這些清單。

第三步：承諾以后會認真注意和學習平臺的所有政策和規則。日后上架產品，會先核實知識產權問題，確保產品不會違反任何其他賣家的品牌權益或專利權益，或復制他人的標題、圖片和描述。

·留意所有在售的產品

申訴郵件內容分解：

第一步：如果有顧客反饋不滿意或投訴產品有問題，我們承諾會在 XX 小時內幫客戶解決問題，為客戶提供最好的購物體驗（讓亞馬遜相信你是為客戶著想）。

第二步：日后出售的產品將由自己親自設計商標和設計產品包裝，向亞馬遜保證產品都是真實的，而不是直接從供應商渠道直接采購，以防止任何可能出現的商標侵權和包裝設計侵權的情況發生（如果有條件的話）。

第三步：如果有任何銷售問題，我們將盡快向亞馬遜尋求幫助，而不是盲目銷售，避免再次觸犯亞馬遜規則。

Dear Amazon seller support, 

Thank you for your concern about our account.

We received notification today that our seller privileges have been

because we are infringing intellectual property rights. We are reviewing the listings immediately. Firstly, we are very sorry for our ignorance, we are new to Amazon selling, having started business on Amazon in August, we lack the rules and policies when selling on your platform. Secondly, as the items of Amazon seller performance stated, we did not know that this product has its own brand, to this point we acknowledge it is our fault. We have removed the listing and promise we won't sell it again on Amazon. Would you provide the owner's contact information? I would like to apologise to him for my ignorance and for the damage caused to others. Would you please consider the account seller rating and customer feedback to us? We have provided customers with both good products and excellent customer service. We never received any complaint or negative feedback. If you can give us a chance, we will do as follows:

01 Absolutely, we will look through all the policies and rules about selling on your platform.

on your platform.

02 We will review the listings in our account to see if there are any that

If so, we will correct them immediately.

03 I will review all of my sold products, if the customer has any

dissatisfaction or product problems, I will be here within 12 hours for them to solve the problem, and offer them the best shopping experience, please trust me.

04 If any selling questions, we will consult Amazon for help as soon as possible, instead of selling blindly.

We believe that Amazon will seriously consider this issue, and for us, there is a hope, a new chance! We will always provide good products and services to customers selling on Amazon. We look forward to your response.

Best regards.

店鋪名

亞馬遜跟賣申訴

申訴郵件內容分解：

第一部分：強調你只有一個賣家賬號，并且賬號的行為表現良好，并沒有違規的幾率，而且還是優質賣家，也可以舉些例子，比如說自己的產品很受歡迎，銷量好、五星review 很多之類的情況說明一下。

第二部分：試著提出重新核查或者告知關聯了什么賬戶才導致被封號。

第三部分：最后保證你會嚴格遵守亞馬遜的規則，提供更好的服務和商品給顧客。

亞馬遜申訴時長亞馬遜申訴一般需要多久呢？

其實待回復的時間不會太長，一般 2 天之內就會有回復；如果收到的回復是處理方案不完整，那就繼續補充完善方案吧；如果亞馬遜要求你重新修改行動計劃，可能需要 3 周之后才能得到回復；要是超過 7 天沒有回復申訴郵件，可再發一次申訴。

注意：

這些模板只是提供給你一個申訴思路，生搬硬套是不會真實的表達出一個人的真情實感的。所以不要直接摘抄，直接模仿，你的郵件內容反映出來的內容必須是真誠、誠懇、有說服力的，制定的計劃必須是切實可靠的，郵件不必太長，一個人的接受能力有限，亞馬遜工作人員也是，所以懂得什么是重點很重要。

（封面圖源：圖蟲創意）

（來源：雨果網的朋友們）

以上內容僅代表作者本人觀點，不代表雨果跨境立場！如有關于作品內容、版權或其它問題請于作品發表后的30日內與雨果跨境取得聯系。