大家好，我是Regan。亞馬遜7年精品運營，最近chatgpt特別火，我也沒有想到最近熱度不降反增，所以也下了一些功夫深入學習并且應用到實操中，積累了一些經驗在這里跟大家分享。

一：如何使用gpt

二：應用—撰寫Listing標題

三：應用—撰寫Listing五點

四：應用—篩選優化關鍵詞

五：應用—優化現有Listing

六：應用—分析競品評論

七：應用—輔助選品

八：應用—輔助做產品差異化

九：應用—撰寫客戶開發信

十：應用—統計網紅清單

十一：應用—編品牌名

十二：應用—寫Bolg

十三：應用—回復客戶糾紛郵件

十四：應用—評論分析

十五：應用—撰寫邀評信

十六：應用—撰寫趕跟賣郵件

十七：應用—撰寫申訴信

十八：應用—撰寫產品介紹

十九： chatgpt運作原理

一：如何使用chatgpt

ChatGPT是一種基于自然語言處理技術的人工智能應用程序，它使用了OpenAI的GPT模型（Generative Pre-trained Transformer），可以進行聊天和對話。GPT模型是一種基于深度學習的語言模型，它可以自動產生人類類似的文本和語言回復。

ChatGPT可以與用戶進行自然語言交互，回答用戶的問題、提供建議、產生文本等。ChatGPT的工作原理是：當用戶輸入一段文本或問題時，ChatGPT會使用GPT模型產生一個答案或回復。ChatGPT還可以在對話中保持上下文，并根據用戶的輸入和反饋調整和優化其回復。

首先chatGPT網址：http://openai.com

打開網站后會提示注冊帳號，點擊sign-up

輸入郵箱，郵箱可以使用http://proton.me來創建，免費郵箱并且適配chatgpt工具。

之后會發送郵件，再跳轉到郵箱點擊確認鏈接。

最后一步是接碼 驗證。 電腦打開這：https://sms-activate.org。海外項目必用的接碼網站。 注冊一個賬號，用支付寶充值幾塊錢。用于接碼。 我測設了一下。用美國號碼，接碼速度最快。 選第一個開放人工智能。 然后自己選擇號碼，接碼。一定要注意 每個國家的區別。

二：應用—撰寫Listing標題

下面來進行chatGPT第一個結合亞馬遜的應用技巧，撰寫Listing標題。

1. 使用GPT來編輯標題

Listing里面的標題起到了至關重要的作用。因為亞馬遜是機器，所以需要通過Listing文案去識別我們的產品，并給我們推送流量。那么在識別產品過程中標題占到了非常大的權重，如何通過GPT來幫助我們編寫標題，我在這里跟大家去通過實際的案例看一下。

可以通過直接詢問的方式來了解AI幫助亞馬遜賣家如何制作標題：

我們按照GPT的指引一步步操作：

數據收集：首先，需要收集大量的產品標題數據以及相關的銷售數據。這些數據可以通過亞馬遜API或網絡爬蟲等方式獲得。數據預處理：對于收集到的數據，需要進行數據清洗、去重、標準化等預處理步驟，以便進行下一步的分析。自然語言處理：使用自然語言處理技術對標題進行分析，包括分詞、詞性標注、實體識別、情感分析等等。關鍵詞提取：在分析中，通過關鍵詞提取的方法，找到標題中的關鍵詞和短語，以便后續步驟使用。市場趨勢分析：通過對市場趨勢的分析，確定最佳關鍵詞，以便優化標題并增加曝光率。標題生成：使用機器學習模型（如生成模型）生成新標題，模型可以基于最佳實踐、關鍵詞優化、市場趨勢等多種因素生成新標題。標題評估：使用A/B測試等方法評估新標題的效果，監測銷售數據、點擊率、轉化率等指標，以確定新標題是否優于原標題。反饋機制：根據評估結果，對生成的標題和算法進行調整和優化，以不斷提高標題的效果。

首先第一步收集關鍵詞并且整理，我們以睫毛這款產品為例：

將關鍵詞整理后（篩選關鍵詞相關性，搜索量），再整理熱銷listing的標題讓GPT幫助我們拆分：

拆分之后讓GPT幫我們按照流量詞，修飾詞。品牌詞排列：

然后我們就獲得了基礎的關鍵詞數據：

（我這里只是用作演示，只抓取了五個競品標題，實際操作中至少分析20個核心競品的標題才可以做出讓我們滿意的標題。）

接著我們使用目前的信息來讓GPT生成標題，給到以下指令：

請使用下列關鍵詞，按照公式品牌名+流量詞+修飾詞+流量詞+修飾詞做5份亞馬遜標題：流量詞：False Eyelashes, Mink Lashes, Eyelash Extensions, False Eyelashes Multipack, Fluffy Eyelashes, Faux Mink Lashes, Curly Fake Lashes

品牌詞：Kiromiro, B&Q LASH, KISS, JIMIRE, TOOCHUNAG

修飾詞：14mm, Faux, 3D, Natural Look, Fluffy, Cat Eye, Wispy Lashes, Pack, 72 Clusters, Lashes, C Curl, D Curl, Mega Volume, Individual Lashes, Eyelash Clusters, DIY at Home, NM-D-8-16MIX, Lightweight, Comfortable, Tapered End Technology, Reusable, Cruelty-Free, Contact Lens Friendly, Style 'Shy', 5 Pairs, 20 Pairs, 4 Styles, 3D Volume, 20mm, Full, 8D Volume, Wispy, 6D Volume, Look Like Extensions, Thick, Soft, 7 Pairs.

獲得結果：

JIMIRE False Eyelashes Multipack - Fluffy Mink Lashes 20mm Full Wispy Lashes 8D Volume Curly Fake Lashes Pack of 20 Pairs - Cruelty-Free Faux Mink LashesKiromiro 14mm False Eyelashes - Natural Look Faux 3D Mink Lashes, Fluffy Cat Eye Wispy Lashes Pack of 14 Pairs - Lightweight and ComfortableB&Q LASH Mega Volume Eyelash Clusters - DIY at Home 72 Clusters Lashes C Curl D Curl NM-D-8-16MIX - Individual Wispy LashesKISS Looks So NaturalFalse Eyelashes- Style 'Shy', 5 Pairs Multipack -Tapered End Technology, Reusable,Contact Lens Friendly, Lightweight and ComfortableTOOCHUNAG Mink Lashes - Fluffy Cat Eye Wispy 6D Volume False Eyelashes Look Like Extensions Thick Soft Curly Fake Lashes Pack of 7 Pairs -Faux Mink Lasheswith 3D Volume

得到的標題還是不錯的 符合我們的要求，大麥們快來實操起來吧！

2. 通過GPT來檢查標題

除了GPT可以幫助我們制作標題外，還可以幫助我們檢查自己做的標題是否合理。很多英語差的運營都可以借助這個功能來幫助自身運營。

最后還可以通過指令直接讓GPT抒寫符合規范的標題（圖17）：

三：應用—撰寫Listing五點

AI可以通過以下幾種方式來幫助亞馬遜賣家來撰寫Listing五點描述：

自然語言生成（NLG）：AI可以使用自然語言生成技術來生成賣點描述。它可以分析產品特點、功能、優點和目標受眾，自動生成符合語法規則和流暢度的描述。這種技術可以大幅縮短撰寫時間，提高撰寫效率。關鍵詞分析：AI可以分析搜索量和競爭情況，提供最具影響力和相關性的關鍵詞建議。這些關鍵詞可以幫助賣家在亞馬遜搜索引擎中更容易地被搜到，提高展現和轉化率。競品分析：AI可以分析競品的賣點描述和關鍵詞，提供賣家在同類別產品中具有競爭力的建議。這可以幫助賣家更好地了解市場需求和趨勢，并制定更有針對性的策略。A/B測試：AI可以幫助賣家進行A/B測試，以確定哪種五點描述最能吸引和轉化潛在買家。AI可以分析數據和統計結果，優化賣點描述，提高銷售效果。情感分析：AI可以分析評論和反饋，了解買家的需求和感受，并提供相應的五點描述建議。這可以幫助賣家更好地滿足買家的需求，提高客戶滿意度和忠誠度。

綜上所述，AI可以在多個方面幫助亞馬遜賣家來撰寫Listing五點描述，提高產品的展現和銷售效果。

下面我們實操來看下：

1.分析賣點

首先我們統計一下競品的五點描述，讓GPT幫助我們分析：

統計20個競品的賣點，然后通過GPT幫助我們進行分析，匯總起來后結合痛點做出我們自身的五點描述。

2. 分析痛點

痛點分析這里我直接使用運營工具，比GPT更加的方便。

3. GPT編輯五點描述

我們收集到賣點和痛點之后，就可以著手通過GPT來幫助我們撰寫五點：

最后做出來五點描述的同時，還可以直接幫我們把需要埋入的核心詞自動插入進去，算起來非常牛了。

High-quality Material: Ourfalse eyelashes, includingmink lashesandeyelash extensions, are made of high-quality faux mink fiber, which is soft, fluffy, and has a natural-looking lash end. It is perfect for daily use.Naturally Enlarges Eyes: Our false eyelashes, including mink lashes and eyelash extensions, usenatural mink hairto naturally enlarge the eyes, adding beauty and easy to apply and remove.Premium Customer Service: We are committed to providing you with the best customer service for your false eyelashes, including mink lashes and eyelash extensions, always here to help and support you, ensuring you shop with confidence.Multiple Styles to Choose From: We offer a variety of false eyelash styles, including mink lashes and eyelash extensions, such as natural, charming, daily, and dramatic, suitable for different occasions, giving you more choices.Reusable and Sustainable: Our false eyelashes, including mink lashes and eyelash extensions, are all handmade with fine synthetic fibers, which can be reused multiple times with proper care, saving costs and being environmentally friendly.

同樣也有賣家做出來一些指令可以直接幫助運營來簡化以上流程：

直接輸入指令：

Write 5 bullet points between 200- 250 characters foranAmazon listing selling [your product namelBullet Point Format:Product Benefit：DescriptionIncluding the following keywords:

Write 5 bullet points and a product description for an Amazon listing selling a

Include the following data in the bullet points.

Product details:

<賣點1>

<賣點2>

<賣點3>

<賣點4>

<賣點5>

Keywords to mention:

format:

bullet point:description

得到結果：

四：應用—篩選優化關鍵詞

首先通過工具將關鍵詞全部拉出來，然后通過GPT來進行分類篩選，可以節省運營90%的時間。

接著搜索量降序排行，埋入到Listing各個部分：

五：應用—優化現有Listing

可以使用GPT來優化目前已經做好的現有Listing內容，修正語法錯誤以及埋入更合適的關鍵詞：

修改后文案：

Title: JIMIRE 20 Pairs False Eyelashes - 4 Styles Fluffy Eyelashes Pack - 3D Volume Faux Mink Lashes for Natural, Charming, Daily, and Dramatic Looks

Bullet Points:

Includes 4 styles of lashes perfect for any occasion, from working to a night-out.Cost-effective and reusable with proper care due to high-quality synthetic fiber material.Flexible yet sturdy lash bands make application and cleaning a breeze, providing all-day comfort.Lightweight and soft lashes ensure no irritation to the eyes, allowing for comfortable wear.Enhance your natural beauty with vivid and sparkling eyes, and if you are not satisfied, we are always here to help.

Long Description:JIMIRE is a young and vibrant brand in the Beauty industry, entering Amazon in 2016. We have been studying beauty products for a long time and have mature technology and skilled craftswomen. We value our customers' feedback and actively work to improve our products. Our goal is to be a brand that keeps growing and improving, providing our customers with high-quality and cost-effective beauty products. Trust JIMIRE to enhance your natural beauty and make your eyes stand out with ourfalse eyelashes.

也可以不只是分析亞馬遜平臺上面的報告，獨立站包括Tiktok等平臺都適用：

六：應用—分析競品評論

可以通過GPT幫助賣家分析亞馬遜評論列表。

創建一個列表總結:

人們喜歡產品的前5件事

人們不喜歡產品的前5件事

希望改進的前5件事

得到結果：

Product Top 5 Things People Like:

Good value for the priceWide variety of styles in the packEasy to apply and removeComfortable and lightweight to wearProvides a natural or dramatic look depending on the style

Top 5 Things People Dislike:

Poor quality lashesSome lashes are too long and require trimmingLashes may fall off quickly or not stay in placeLashes may be too flimsy or difficult to applyPackaging may make it difficult to remove lashes without damaging them

Top 5 Desired Improvements:

Better quality lashes and stronger lash bandsImproved packaging to make it easier to remove lashesMore consistent sizing and appearance of lashesLonger lasting lashes that stay in placeMore detailed descriptions or photos of the lashes in the pack to help customers choose the right style.

七：應用—輔助選品

GPT可以幫助我們進行選品以及市場分析。首先我們來問下：亞馬遜如何選出爆款產品

在亞馬遜選出爆款產品需要考慮多個因素，包括但不限于以下幾點：

產品需求度：爆款產品通常是市場上需求量很高的產品。可以通過市場調研、關鍵詞搜索、競爭對手分析等方法來了解市場需求狀況，并找到當前熱門的產品。產品品質：爆款產品的品質通常比較高，能夠滿足消費者的需求，口碑良好。可以通過關注消費者的評價和反饋，了解產品的優缺點，進一步提高產品品質。產品價格：爆款產品的價格通常比較合理，能夠滿足消費者的需求，具有一定的性價比。可以通過市場調研和競爭對手分析，了解市場價格水平，并根據產品的優劣勢制定合理的價格策略。產品營銷：爆款產品通常有著良好的營銷策略和推廣渠道。可以通過社交媒體、廣告投放、產品評測等方式來對產品進行推廣，吸引更多的消費者關注和購買。產品創新性：爆款產品通常有著獨特的創新點或特色，能夠滿足消費者的新需求或新趨勢。可以通過市場調研和創新設計，不斷更新產品特色和功能，滿足消費者的不同需求。

總之，選出爆款產品需要不斷了解市場和消費者需求，提高產品品質和創新性，制定合理的價格策略，并進行有效的營銷推廣。

接著是市場分析：

GPT回復建議大家可以作為參考，但是不要完全聽信，最終還是要結合多方面的數據評判才可以確定是否做這個市場。

八：應用—輔助做產品差異化

幫助賣家從多方面考量做出產品差異化：

繼續問更加細節的問題：

輸入英文指令：

To make your golf swing mat unique and different than others on the market, here are some ways you can consider:

Material: Choose high-quality materials that are durable and long-lasting, such assynthetic turfor rubber. This will ensure that your mat remains in good condition and can withstand frequent use.Size and Shape: Offer different sizes and shapes of mats to cater to different golfers' needs. Consider offering mats that are larger, smaller, or have unique shapes that are not commonly found on the market.Thickness: Offer mats with different thicknesses to cater to different preferences. Some golfers prefer a thicker mat that provides more cushioning, while others prefer a thinner mat that provides a more realistic feel.Portability: Consider making your mat portable and easy to carry, so golfers can take it with them to the driving range or use it at home. This can be done by making the mat lightweight, foldable, or including a carrying case.Design: Offer a unique design on the mat that is different from what is commonly found on the market. This could be a logo or pattern that is exclusive to your brand, or a design that stands out from other mats.Customization: Offer the option for customers to personalize their mat with their name or initials. This can make the mat more special to the customer and increase brand loyalty.Additional Features: Consider adding additional features to your mat, such as atee holderoralignment markings, to provide more value to the customer.

By offering unique features and designs, as well as catering to different preferences and needs, you can differentiate yourgolf swing matfrom others on the market and attract more customers. It's important to research the market and understand your target audience to create a product that truly stands out.

九：應用—撰寫客戶開發信

輸入指令：

My company's nameis[ABC]. Product is eyelashes. Write ashort outreach message to an Instagram affiliateasking if they want to film a video with my product TYPE OF PRODUCT

如果內容有和我們公司或產品不符的地方可以直接給到指令修改。

十：應用—統計網紅清單

目前只能將我們統計好的網紅清單分類整理，無法直接接網獲取網紅信息。（相信之后會有）

十一：應用—編品牌名

ChatGPT可以幫助我們在團隊頭腦風暴時，獲取更多靈感。或是無法與他人頭腦風暴時，為我們提供更多建議，比如起一個跨境品牌名稱等。

取10個字母A開頭的原創英文品牌名，用在戶外運動領域，要有時尚的感覺，并給出中文解釋：

十二：應用—寫Bolg

賣家重視站外推廣，很多人會創建一個Blog頻道吸引流量。但有些人寫的還是中式英語，而且公司也沒有配備專門的崗位人員，那么ChatGPT就可以排上用場了。

你需要讓ChatGPT了解你的產品、目標用戶和競對，并給出對應的推薦理由:

“I sell [TYPE OF PRODUCT] on Amazon.Write a500word blog post that shares the top 5 reasons why[YoUR TARGET AUDIENCE]shouldswitch from[ALTERNATIVE PRODUCT to [YOUR PRODUCT].At the end, recommend checking out the proauct that we se"on Amazon.

完善后：

I sell eyelashes on Amazon. Write a500word blog post that shares the top 5 reasons why customer shouldswitch from eyelashes to magnetic eyelashes. At the end, recommend checking out the proauct that we se"on Amazon.

Eyelashes are a popularbeauty accessorythat has been around for centuries. From natural-looking lashes to dramatic styles, there are countless options for achieving the desired look. However, traditional eyelashes can be frustrating to apply, uncomfortable to wear, and can even damage your natural lashes. That's why manybeauty enthusiastsare making the switch to magnetic eyelashes. In this blog post, we will share the top 5 reasons why you should consider switching to magnetic eyelashes.

Easy to Apply

One of the biggest advantages ofmagnetic eyelashesis how easy they are to apply. With traditionalfalse lashes, you need to apply glue to the lash band and carefully place it on your lash line. This can be a time-consuming and messy process, especially for beginners. Magnetic eyelashes, on the other hand, use tiny magnets to attach to your natural lashes. This means you can apply them quickly and easily, without any mess or fuss.

Comfortable to Wear

Traditional false lashes can be uncomfortable to wear, especially if you're not used to them. Thelash bandcan feel heavy on your eyelids and the glue can cause irritation or even an allergic reaction. Magnetic eyelashes, on the other hand, are much more comfortable to wear. They are lightweight and don't put any pressure on your eyelids, making them ideal for all-day wear.

No Damage toNatural Lashes

Many people worry that wearing false lashes can damage their natural lashes. This is because the glue used to attach the lashes can pull out your natural lashes or weaken them over time. Magnetic eyelashes, however, don't use any glue and therefore don't cause any damage to your natural lashes. This makes them a safer and healthier option for your lashes.

Reusableand Cost-Effective

Another advantage of magnetic eyelashes is that they are reusable. Traditional false lashes are often one-time use only, which can be expensive if you wear them frequently. With magnetic eyelashes, you can use them again and again, making them a cost-effective option in the long run. Plus, since they don't use any glue, you don't need to worry about buying replacement glue or adhesive.

Wide Variety of Styles

Finally, magnetic eyelashes come in a wide variety of styles. From natural-looking lashes to bold and dramatic styles, there are options for every occasion and preference. Plus, since they are so easy to apply, you can try out different styles without any hassle.

In conclusion, magnetic eyelashes are a game-changer in the world of false lashes. They are easy to apply, comfortable to wear, don't damage your natural lashes, are reusable, cost-effective, and come in a wide variety of styles. If you're interested in trying out magnetic eyelashes, we recommend checking out the eyelashes we sell on Amazon. Our magnetic eyelashes are made with high-quality materials, come in a range of styles, and have received great customer reviews. We are confident you'll love them as much as we do!

“However, traditional eyelashes can be frustrating to apply, uncomfortable to wear, and can even damage your natural lashes. That's why many beauty enthusiasts are making the switch to magnetic eyelashes. ”說實話真的很牛！

GPT還可以將以上的博文轉化成Twitter/ Instagram/Facebook的帖子，讓你的品牌四處生花:

“Turn this blog into 1 Twitter post,1 Instagram post, andl Facebook post.”

十三：應用—回復客戶糾紛郵件

業務量比較大的亞馬遜助理，一天可能要回復幾百封站內信和郵件。處理客戶的投訴。那你就可以指示ChatGPT在短短幾十秒內私人定制一封回信。先附上客戶的郵件，然后再在指令中附上你的回信要求。

[PASTE CUSTOMER EMAIL] Reply to the above emailfrom a customer who had a poor experience with our[TYPE OF PRODUCT].Thank them for supporting our small business.Be professional.Acknowledge their problem.Apologize for the inconvenience.Offer a full refund or free replacement.

十四：應用—評論分析

上述競品評論已分析。

十五：應用—撰寫邀評信

如果邀評得當可以極大增加我們的客戶留評率，但是大家寫的都千篇一律，并且還有很多的語法錯誤，那么GPT就可以幫助我們快速起草一篇邀評信，比我們自己寫的要好很多。

“I sell eyelashes on Amazon.Create a veryshort and fun productinsert message. Thankcustomers for their purchase and for supporting asmall business.Ask them to leave feedback onAmazon about their experience”

Dear valued customer,

Thank you so much for choosing our eyelashes on Amazon. We appreciate your support of our small business and hope that you love your new lashes as much as we do!

We would love to hear about your experience with our product. If you have a moment, please consider leaving us a review on Amazon. Your feedback helps us improve our product and serves as a valuable resource for other shoppers.

Thank you again for your purchase and for supporting our small business. We hope to provide you with many more amazing lash experiences in the future!

Sincerely,[Your Name]

十六：應用—撰寫趕跟賣郵件

跟賣是一直困擾賣家運營的一種方式，如何一封有理有據的趕跟賣郵件也是一個有技巧的內容：

[Your Name][Your Company][Your Address][City, State ZIP Code][Your Email][Your Phone Number]

[Date]

[Amazon Seller's Name][Amazon Seller's Address][City,State ZIP Code]

Dear [Amazon Seller's Name],

It has come to our attention that you have hijacked our Amazon listing for the product with the ASIN [ASIN]. We are the rightful owner of this listing and have not authorized any other sellers to sell our product on Amazon.

We demand that you immediately remove yourself from thebuy boxof ourproduct listingwithin 24 hours of receiving this letter. Failure to do so will result in us opening a case withAmazon seller supportand having you removed from our listing. This may also result in your selling account being suspended or terminated.

We take all incidents of hijacking very seriously and will take all necessary steps to protect our intellectual property rights. We are committed to ensuring that our customers receive only the highest quality products and service and will not tolerate any infringement on our rights as a seller.

Please be advised that we will be monitoring ourAmazonlistings closely to ensure that our products are being sold only by authorized sellers. Any further attempts to hijack our listings will be met with legal action.

We appreciate your prompt attention to this matter and look forward to a resolution that benefits both parties.

Sincerely,

[Your Name]

十七：應用—撰寫申訴信

這里我用個案例舉例：因為定價錯誤導致被封店，寫一封申訴信向亞馬遜。

十八：應用—撰寫產品介紹

針對沒有A+的賣家，可以使用長描述來描述我們的產品，GPT就可以幫助我們來做長描述。

十九： chatgpt運作原理

ChatGPT是一種大型語言模型，基于GPT-3.5架構進行訓練和構建。它由OpenAI公司開發和維護，旨在通過自然語言處理技術，為用戶提供人類類似的對話體驗。

ChatGPT的運作原理基于深度學習和人工智能技術。它通過大規模的語料庫進行訓練，從而學習和理解自然語言的規律和語義。這使得ChatGPT能夠自動產生人類類似的對話回復，并根據用戶輸入的上下文和語境進行相應的響應。

ChatGPT的核心是一個大型的神經網絡，它由多個層次組成，并使用預訓練的權重來支持自然語言處理任務。在用戶提出問題或輸入文本時，ChatGPT會將其轉化為向量表示，并將其輸入到神經網絡中進行處理。神經網絡將根據先前的訓練和經驗，生成最可能的回答或響應，并將其返回給用戶。

總之，ChatGPT是一種基于深度學習和人工智能技術的大型語言模型，它能夠通過自然語言處理技術，為用戶提供人類類似的對話體驗。

另外我把這些年做亞馬遜得實操經歷和學員經歷，以及一些亞馬遜常見玩法都整理了出來，想要學習亞馬遜得賣家，可以評論區回復“亞馬遜資料”分享給你，希望可以幫你少走彎路。

（來源：Regan跨境）

以上內容屬作者個人觀點，不代表雨果跨境立場！本文經原作者授權轉載，轉載需經原作者授權同意。?